Plain Draft
Independent website copywriter
Website copy that explains what you do.
I help independent service businesses put their offer into clear words: who it is for, what is included, and how to take the next step.
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Self-initiated example — not client work.
The brief: Explain a fictional independent copywriter’s service without broad promises about growth.
The approach: Name the deliverable, state its limits, and show what the reader needs to provide.
Sample line: “Send your page and your audience. Receive an annotated review and a list of changes to consider.”
What this demonstrates: How an offer can be organized using concrete language. This is not evidence of client results.
01 Share the essentials.
Choose a service and share your page or project, intended audience and preferred timeline.
02 Confirm the scope.
Confirm fit, availability, the fee and delivery date in writing before work begins.
03 Receive the work.
Get the agreed deliverable, with any included feedback round handled within the stated scope.
Plain Draft is an example of an independent writing practice. Replace this introduction with the work you do, the people you help, and the experience you can substantiate. Replace this demo text before publishing your site.
Do I need a finished website?
For a review, you need an existing page or draft. For a rewrite, you need enough service information to complete the brief.
Is a meeting required?
This example starts with a written brief. If your service requires calls, explain when they happen.
Does this include website design?
No. The example packages cover writing, not design, development, hosting or domain setup.
Can you guarantee more enquiries?
No. A clearer page does not guarantee traffic, enquiries or sales.